Online shoppers for liquor buy more and pay more for what they buy than shoppers of any other off-premise channel. This means that each Online Shopper is more than twice as valuable to the liquor industry than each standard bricks and mortar shopper.

 

The team at Five Growth have launched the new Growth Scope liquor insights platform which gives new insight into the who, what, where, when, how much and most importantly, why of consumer and shopper behaviour for Liquor in Australia. In this update, you can understand why online shoppers are so valuable as well as learn more about them.

 

To find out more about Growth Scope and the many other shopper insights available, please contact us.