
What is Growth Tracker
Growth Tracker is a continuous shopping, usage and attitudes research product.
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It can be customised to any industry category, is relevant for both product and services businesses, and is focused on helping measure, inform and track growth opportunities for your organisation.
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By measuring shopper, consumer and user behaviours, preferences and attitudes on an ongoing basis, Growth Tracker provides you with real-time insight into how your products, services and brands are performing in the market, and the impact of your marketing activity on driving growth.

Convenience shoppers pay 22% more than pantry stockers
The team at Five Growth have launched the new Growth Scope liquor insights platform which gives new insight into the who, what, where, when, how much and most importantly, why of consumer and shopper behaviour for Liquor in Australia. In this update, you can understand the value of convenience shoppers over pantry stockers and also the challenges in balancing value creating price promotions against just giving away free gifts.
To find out more about Growth Scope and the many other shopper insights available, please contact us.

