Convenience shoppers pay 22% more than pantry stockers

The team at Five Growth have launched the new Growth Scope liquor insights platform which gives new insight into the who, what, where, when, how much and most importantly, why of consumer and shopper behaviour for Liquor in Australia. In this update, you can understand the value of convenience shoppers over pantry stockers and also the challenges in balancing value creating price promotions against just giving away free gifts.

 

To find out more about Growth Scope and the many other shopper insights available, please contact us.

RDA June 2021 - page 1.PNG
RDA June 2021 - page 2.PNG

To receive a copy of this infographic as a PDF click below.