THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF SPIRITS CONSUMPTION AND SHOPPING IN 2020/21.
 
This report contains key insights from Growth Scope specifically relating to the spirits category for the financial year 2020/2021.
 
In an unprecedented year of social disruption, the 2020/2021 state of the beverage report is more critical to understand than any other year in history.
 
In this report you will learn how Spirits stack up against other liquor categories, which spirit sub categories performed best, what the key spirit occasions were, what the typical spirit consumers looked like and what the key shopping behaviours for spirits were.