THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF RED WINE CONSUMPTION AND SHOPPING IN AUSTRALIA IN FY2025.
 
This report contains key insights from Growth Scope specifically relating to the Australian Red Wine category for the 2024/2025 financial year.
 
In this report you will learn what the key red wine occasions were, what the typical red wine consumers looked like, how red wine was purchased and consumed, what the key shopping behaviours for red wine were, and how all of this compares to the market for total liquor in Australia in FY2025.