THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF RTD CONSUMPTION AND SHOPPING IN AUSTRALIA IN FY2025.
 
This report contains key insights from Growth Scope specifically relating to the Australian RTD category for the 2024/2025 financial year.
 
In this report you will learn what the key RTD occasions were, what the typical RTD consumers looked like, how RTDs were purchased and consumed, what the key shopping behaviours for RTDs were, and how all of this compares to the market for total liquor in Australia in FY2025.