THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF BIG BOX LIQUOR SHOPPING AND ASSOCIATED CONSUMPTION IN 2020/21.
 
This report contains key insights from Growth Scope specifically relating big box shoppers for the financial year 2020/2021.
 
In an unprecedented year of social disruption, the 2020/2021 state of the beverage report is more critical to understand than any other year in history.
 
In this report you will learn who the typical big box shopper is, how they behave in store, what products and product formats they purchase and consume, who they consume with and on what types of occasions. This report gives you a keen insight into how better target big box shoppers and the relative strengths and weaknesses of this retail channel for liquor.