THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF SHIRAZ CONSUMPTION AND SHOPPING IN 2021.
 
This report contains key insights from Growth Scope specifically relating to the shiraz sub-category for the 2021 calendar year.
 
As we navigate our way through the post COVID ‘new normal’ the 2021 state of the beverage report is more critical to understand than any other year in history, highlighting a new baseline for consumer and shopper behaviour.
 
In this report you will learn what the key shiraz occasions were, what the typical shiraz consumers looked like, how shiraz was purchased and consumed, what the key shopping behaviours for shiraz were, and how all of this compares to the market for total red wine in 2021.