THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF DARK RTD CONSUMPTION AND SHOPPING IN 2021.

 

This report contains key insights from Growth Scope specifically relating to the dark RTD sub-category for the 2021 calendar year.

 

As we navigate our way through the post COVID ‘new normal’ the 2021 state of the beverage report is more critical to understand than any other year in history, highlighting a new baseline for consumer and shopper behaviour.

 

In this report you will learn what the key dark RTD occasions were, what the typical dark RTD consumers looked like, how dark RTDs were purchased and consumed, what the key shopping behaviours for dark RTDs were, and how all of this compares to the market for total spirits in 2021.

2021 Dark RTD state of the beverage

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