THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF CLASSIC BEER CONSUMPTION AND SHOPPING IN 2021.

 

This report contains key insights from Growth Scope specifically relating to the classic beer sub-category for the 2021 calendar year.

 

As we navigate our way through the post COVID ‘new normal’ the 2021 state of the beverage report is more critical to understand than any other year in history, highlighting a new baseline for consumer and shopper behaviour.

 

In this report you will learn what the key classic beer occasions were, what the typical classic beer consumers looked like, how classic beer was purchased and consumed, what the key shopping behaviours for classic beer were, and how all of this compares to the market for total beer in 2021.

2021 Classic Beer state of the beverage

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