THE WHY BEHIND THE WHO, WHAT, WHEN, WHERE AND HOW MUCH OF BEER CONSUMPTION AND SHOPPING IN 2021.
 
This report contains key insights from Growth Scope specifically relating to the beer category for the 2021 calendar year.
 
As we navigate our way through the post COVID ‘new normal’ the 2021 state of the beverage report is more critical to understand than any other year in history, highlighting a new baseline for consumer and shopper behaviour.
 
In this report you will learn how beer stacks up against other liquor categories, which beer sub categories performed best, what the key beer occasions were, what the typical beer consumers looked like and what the key shopping behaviours for beer were.