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A conversation with Russel Howcroft

In a recent interview for Sayers Conversaytions, Russel Howcroft, top rating commentator from Melbourne’s 3AW, and the ABC’s Gruen TV show, interviews our founding partner, seasoned marketing expert Andrew Nowicki, Director of Growth Scope as a part of the 'What I Know to be True' marketing series.

Russel and Andrew delve into the dynamic world of marketing, exploring the evolving marketing landscape, emphasising the enduring value of brands, the thrill of creative risk, and the importance of well-defined metrics and frameworks like the Usage and Attitude Study, and mapping the 5W’s (who, what, where, when, and why) in shaping marketing strategies.


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